Our story began in 2021, during one of the strangest and most isolating seasons the world had ever known.

Our founder, Renee May, fell pregnant with her first daughter during COVID, a time that, looking back, almost doesn’t feel real. Isolated from family, adjusting to life as a first-time mum, and working in emergency services, Renee found herself navigating the beauty and heaviness of new motherhood all at once.
There were sleepless nights, long days, and moments of undiagnosed postpartum depression. But somewhere in the quiet chaos, magic began to form. With a sweet newborn beside her and pen to paper, Renee started dreaming up something more.

In a season where there was very little to look forward to, dressing Lolly became one of Renee’s greatest joys. What started as a simple way to bring light into isolated days soon became something more. With no family nearby, Renee began sharing her daughter’s outfits online, and slowly, a beautiful community began to grow.

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Lola became the little heartbeat behind Lolly May, the first daughter, the first muse, and the reason the dream began.

But it was Renee who noticed a gap in Australian children’s fashion, pieces that felt unique, expressive and beautifully designed, without losing the practicality needed for everyday childhood.

Inspired by her own daughters and the magic of girlhood, Renee embarked on a creative mission to blend luxury, fashion-forward design with effortless, easy-wearing pieces that reflect our roots in the Sunshine State of Australia.

Today, Lolly May aspires to set a new standard in baby and children’s fashion, crafting timeless pieces designed to be worn, loved, passed down, and remembered for generations.

As an Australian fashion brand, we take immense pride in being owned, led, and driven by women. Our dedicated team of makers and seamstresses share a deep passion for clothing creation, bringing care, quality and heart into every piece we release.

Humble Beginnings

Humble Beginnings

One mama - one vision. The day Lolly Mays first shipment of stock arrived at Renee's home.

Our LM community on set

Our LM community on set

We take advantage of every opportunity to feature our community in our photoshoots. Our little ones and their parents arrive as customers and leave as friends.

The Lolly May Effect

The Lolly May Effect

Exclusively designed in house, uniquely Lolly May. If you see anything similar, we call this the 'Lolly May effect'.