Our Values
At Lolly May, we’re building more than a clothing label, we’re creating a brand grounded in purpose, care and connection. Every decision we make is with intention, and our values guide us as we grow.
Planet-Conscious Progress
We believe that fashion should never come at the cost of the planet. We work with trusted partners whose fabrics are OEKO-TEX® Standard 100 certified, meaning they’ve been tested and proven free from harmful substances.
Our factories also operate under these same OEKO-TEX® standards, helping us ensure that the people making your clothes are working with safe, quality materials.
We’re committed to continually improving our environmental practices, exploring more eco-responsible materials, reducing waste, and increasing transparency throughout our supply chain.
People First
We believe in relationships, not transactions. We work closely with our suppliers and makers, many of whom we’ve built long-term partnerships with. While we’re still growing and formalising some of our processes, we are committed to operating ethically and treating every human in our supply chain with fairness and respect.
This means continually reviewing who we work with, how our garments are made, and how we can do better for people at every point of production.
Honest Communication
We’re not perfect, and we won’t pretend to be. We show up with integrity and honesty, especially when it comes to how our clothes are made. We’re proud of how far we’ve come, and we’re passionate about sharing our progress, not just perfection.
You’ll never find greenwashing here, just real, transparent information about our practices and where we’re heading.
Made to Matter
We design timeless, thoughtful pieces that are made to last, for your little ones now, and with the next generation in mind. Our collections are crafted in small, considered runs, reducing waste and encouraging slower, more intentional fashion.
At the heart of everything we do is the belief that fashion should feel good, look beautiful, and be kind, to your family, and to the world around us.
As we continue our journey of social and environmental responsibility, we are constantly seeking new ways to reduce our impact on the environment.
We know there is always room to do more and we are committed to exploring new impact-free materials and look forward to creating beautiful pieces your little ones can look good and feel good in whilst reducing our carbon footprint as we grow.